DI Tutoring

My Role

UX Designer
UI Designer/Visual Designer
Brand Logo Identity

Project Type

End-to-end mobile application

Timeline

12 weeks

Tools Used

Figma
FigJam
Optimal Workshop Card Sorting

Research

Background

DI Tutoring is a newly launched educational platform dedicated to supporting students in reaching their full academic potential. The service specializes in math, reading, and test preparation, offering personalized instruction tailored to the unique needs of each learner. DI Tutoring is designed to serve students in Kindergarten through eighth grade, providing flexible, differentiated support to help them succeed.

Problem

Currently tutoring services are being provided both in person and remotely and scheduling, cancellations, and keeping track of in person and remote tutoring sessions is becoming overwhelming for my client.

Research Objectives

Understand what the users are looking for when planning meals for the week.

Understand how users begin their planning process
Understand the process of selecting a new recipe
Determine what meals people cook most often
Learn what pain points frustrate users the most

Competitive Analysis

As part of the research, I looked at top competitor websites to understand their target audience, strengths and weaknesses and what problem they’re trying to solve.

User Interviews

I interviewed 7 different participants to better understand their experience with scheduling tutoring services for their child. I wanted to understand their goals, motivations, and pain points as they went through the process.

Secondary Research

The purpose of my research on private tutoring was to gain a deeper understanding of its effectiveness in enhancing academic performance and to identify the factors that influence the decision to use private tutoring services.

User Goals and Motivations

Blog free site
Side dish recipes
Recipes that are quick to make
Limited ingredients
Recipes with options/substitutions

Affinity Map

I created an affinity map to identify the patterns of thoughts and behaviors. I paid close attention to user needs and pain points, in order to determine if there were any common themes among the interview participants.

Key Findings

In person learning for grades K-5
Easy scheduling
virtual option
Transparent pricing
Transparency regarding qualifications

User Frustrations and Pain Points

Recipes with too many pop-ups
Limited time to cook
Unknown ingredients
Blogs are long and distracting

Define

User Persona | Task and User Flows

This is Sarah

After reviewing the research findings, there were some very clear data points that emerged allowing me to create this primary user persona, Sarah. By identifying the common goals, motivations, and frustrations among my interview participants' answers and survey responses. Sarah represents someone who wants to help her daughter excel in her academics but needs a tutor who can provide personalized instruction and has a flexible schedule.

Task and User Flows

Task flows were developed to illustrate how users navigate the app when searching for a recipe—by type, name, or ingredients. The user flow was more complex, as it accounted for various user decisions and branching paths, offering a more comprehensive view of the user journey.

Design

Low Fidelity | Mid-Fidelity Wireframes | Moodboard | High-Fidelity

Low-Fidelity Wireframes

Guided by insights from competitor analysis, user interviews, and the site map, I thoughtfully designed low-fidelity wireframes. These initial layouts emphasized content hierarchy, user flow, and key interaction elements, laying a strong foundation for the overall user experience.

Mid-Fidelity Wireframes

Building on my low-fidelity wireframes, I used Figma to develop mid-fidelity designs that added structure, detail, and improved visual clarity. These wireframes maintained design flexibility, allowing for meaningful iteration based on user feedback and usability insights.

Moodboard

During the visual design phase, I prioritized aligning the aesthetics with the core brand values of personalization, flexibility, and practicality. I selected a minimalist color palette—primarily black and white with subtle accents of blue—to create a clean, modern interface that effectively reflects the brand’s identity and reinforces its commitment to clarity and ease of use.

Conclusion

Busy families need a simple, accessible way to support their child’s academic growth.
DI Tutoring offers a user-friendly platform tailored to K–8 students in math, reading, and test prep.
Prioritizing mobile accessibility allows users to access tutoring services anytime, anywhere.
Flexible scheduling and personalized instruction increase long-term engagement and success.
Usability testing is essential to validate design decisions and ensure a seamless user experience.

Task 2